softEthos

We aren't built... for the world we built.

How software developers (sometimes accidentaly) shape the world.

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About softEthos.

We in the software industry have rapidly reshaped societies around the globe. ... And our guiding beliefs are far more random and thoughtless, than you would guess.

This is softEthos, a peak behind the curtain (and a look ahead) about how the software industry (sometimes accidentally) shapes our world.

Planned future articles inclide:

  • Death and Defaults: How default settings dramatically changed organ donation rates.
  • How Google spawned the trolls it hates.
  • Success, failure, and costs of 5 star rating systems.
  • Social media divides us… when all they really wanted was to exploit and addict us.
  • Why a browser few have heard of, is almost certainly more accurate than the mighty Google.
  • What in the world is Meta and why are people driving up the stock?
  • NFTs are a joke... right?
  • The REAL pitfall of bitcoin. *hint: It’s the humans. It’s always the humans.
  • Self driving cars will save more lives than any modern medical practice – until…